I’m Jitesh… born, raised, and still living in Delhi. I grew up in Tilak Nagar, back when internet meant waiting for that dial-up tone to connect, and most websites took a minute to load.
I did my schooling at Saraswati Bal Mandir, passed out in 1997. Nothing extraordinary — I wasn’t a topper or anything. But I was that kid who always fiddled with computers. I think the first time I saw QBasic, I got hooked.
After school, I did my graduation from Delhi University, finished in 2000. I wasn’t thinking SEO back then — honestly, I didn’t even know what SEO was. I was just curious about how computers worked, how websites were made, and why some stuff showed up on search engines.
Later on, I did my MCA from IGNOU, along with a 3-year diploma in computers. But, if I’m being honest, most of what I learnt was from real projects — not from books.
My First Gig Wasn’t SEO — It Was Visual Basic
While still studying, I got a small project — a Visual Basic software for a nursing home. I said yes, even though I was a bit clueless. I figured it out. They were happy. That gave me confidence. Soon after, I started picking up website design and dev work — basic stuff back then. Static sites, table layouts, no CSS frameworks.
SEO Found Me… I Didn’t Go Looking for It
Around 2002, I took a job as a content researcher. Sounds boring, right? But that job taught me how search engines worked. I’d spend hours figuring out what ranked and what didn’t. I started tweaking my own sites, running experiments. Sometimes things worked. Sometimes they tanked. But I learnt — fast.
From there, I moved into SEO without even realising it. I didn’t attend a course. I didn’t watch YouTube tutorials (they weren’t a thing back then). I just kept doing — testing, failing, fixing, improving.
Worked With All Sorts — From Big Names to Local Hustlers
Over the years, I’ve worked with insurance companies, doctors, cleaning businesses, coaching centers, even small ecom stores. Some clients came from abroad, some were friends of friends. No ads. No sales pitches. Just good work that spoke for itself.
Till date, most of my clients come through referrals — and I like it that way.
I’ve Never Been “Agency-Type”
I don’t talk like a corporate consultant. I don’t sugarcoat stuff. If something’s not working, I’ll tell you straight. And if I say I’ll deliver, I’ll move heaven and earth to get it done.
Yes, I’ve got a team now — writers, developers, all solid folks. But I’m still hands-on. I still check rankings myself. I still write title tags and edit meta descriptions. Can’t help it — I’m wired that way.
What I Do (Short and Straight)
Local SEO – so your GMB listing doesn’t gather dust
eCommerce SEO – because pretty stores mean nothing without traffic
Content + On-page – the stuff most folks either overdo or ignore
Technical SEO – crawling issues, index bloat, bad structure — I’ve fixed it all
Custom SEO – cleaning businesses, doctors, schools… I adapt as per niche
I Don’t Make Big Promises
No fake guarantees. No “rank #1 in 7 days” drama. What I do offer is hard work, honest advice, and results over time. SEO takes patience — if someone’s telling you otherwise, they’re probably selling you snake oil.
I’m still learning, still improving. And if you’re reading this wondering whether I’m the right fit for your SEO — well, there’s only one way to find out.
Let’s talk. No pressure. Just a real conversation.
My Promise
I can promise you or I would say I can guarantee you that, you will get 100% satisfaction with my work. I have small team of writers, designers & developers who assist me to achieve desired results. I am fully confident in my team's abilities to enhance your search engine presence. If your ranking positions do not show improvement within 90 days, I will provide a complete refund, without any questions.
My SEO Consultancy Procedure
To start, we'll have a quick call or short meeting to discuss your desired outcomes and target keywords & audience. This is crucial as the keywords you choose can impact the success of the campaign.
Then, I will perform seo audit for your website, and do comprehensive research & analysis for your close competitors.
Then, I'll schedule a meeting or call to present you with your options and I will recommend the best strategy to improve your rankings, as per audit report and research.
Then my team will start working on your website, first one or two weeks will optimize your website update meta tag and perform action as per our audit report.
We will provide you weekly report as well.
| Service Name | SEO Services |
|---|---|
| Service Model | Freelance SEO delivery |
| Primary Goal | Organic visibility + qualified leads |
| SEO Type | Local SEO, On-Page SEO, Technical SEO, Content SEO |
| Best For | Service businesses, local brands, eCommerce, B2B |
| Core Approach | White-hat, search intent aligned, data-driven |
| Typical Engagement | Monthly (recommended) / one-time audit |
| Focus Areas | Rank stability, traffic quality, conversion paths |
| Reporting Style | Monthly summary + action list |
| Success Indicators | Rankings, clicks, leads, conversions, visibility share |
| SEO Area | Coverage |
|---|---|
| SEO Audit | Technical + on-page + content + local signals |
| Keyword Research | Service, location, long-tail, buyer intent |
| Competitor Analysis | Keyword gaps, content gaps, link gaps |
| On-Page SEO | Titles, meta, headings, internal links, content structure |
| Technical SEO | Crawl, index, Core Web Vitals, speed, schema, sitemap |
| Local SEO | GBP, citations, NAP, location pages, map visibility |
| Content SEO | Service pages, blogs, topical clusters, intent mapping |
| Authority SEO | Link acquisition strategy + monitoring |
| Tracking | Rank tracking, conversions, events, call tracking setup |
| Reporting | Monthly progress + next actions |
| Feature / Package | Starter SEO | Local SEO | Advanced SEO | Enterprise SEO |
|---|---|---|---|---|
| Ideal For | New sites | Local businesses | Growing brands | Large sites |
| Audit Depth | Basic | Full | Advanced | Enterprise |
| Keyword Research | Basic set | Local intent | Multi-intent | Scale keywords |
| On-Page Optimisation | Core pages | Core + GBP support | All priority pages | Full site program |
| Technical SEO | Basic fixes | Standard fixes | Advanced fixes | Cross-team fixes |
| Local SEO | Optional | Primary focus | Included | Multi-location |
| Content Plan | Basic | Local plan | Cluster strategy | Editorial roadmap |
| Schema | Basic | Local schema | Advanced schema | Custom schema |
| Link Strategy | Starter plan | Local authority | Authority links | High authority mix |
| Reporting | Monthly | Monthly | Monthly + insights | Custom dashboards |
| Support | Email + call | Priority | Dedicated cadence |
| Keyword Type | Purpose | Examples |
|---|---|---|
| Primary | Core service visibility | SEO services [city] |
| Secondary | Support ranking breadth | SEO consultant [city] |
| Local | Map pack & local intent | local SEO [city] |
| Commercial | Hire-ready searches | hire SEO expert [city] |
| Cost Intent | Pricing research traffic | affordable SEO [city] |
| Service + Problem | Pain-point targeting | fix indexing issues |
| Industry SEO | Niche relevance | SEO for cleaners |
| Comparison | Competitive intent | best SEO agency [city] |
| Long-tail | Easier ranking entries | SEO for small business [city] |
| Informational | Top funnel authority | how SEO works |
| Intent | User Goal | Best Page Type | Conversion Path |
|---|---|---|---|
| Transactional | Ready to hire | Service page | Call / form |
| Commercial | Comparing providers | Service + packages | Quote request |
| Local | Nearby provider | City/suburb page | Call / directions |
| Informational | Learning & research | Blog / guide | Lead magnet |
| Navigational | Brand lookup | Homepage/brand page | Direct inquiry |
| Post-purchase | Support & usage | FAQ/help | Retention |
| Problem-solving | Fix issues | Technical page | Audit request |
| Industry-specific | Niche supplier | Niche service page | Consultation |
| Element | Optimisation | Notes |
|---|---|---|
| Title Tag | Intent + keyword + brand | CTR-focused, not stuffed |
| Meta Description | Benefit + proof + CTA | Unique per page |
| H1 | Single, keyword aligned | One H1 per page |
| H2-H3 Structure | Topic coverage | Use section grouping |
| Content Depth | Answer intent fully | Include examples & scope |
| Internal Links | Strategic anchors | Connect service & supporting pages |
| Image Alt Text | Descriptive + relevant | Accessibility first |
| URL Slug | Short & readable | Avoid random IDs |
| Schema | Service + local schema | Validate with tools |
| FAQ Section | Query capture | Use real questions |
| Trust Signals | Process + reporting | Show transparency |
| Conversion Elements | Buttons & forms | Visible on mobile |
| Technical Item | What Gets Checked | Outcome |
|---|---|---|
| Crawlability | Robots, blocked pages, crawl paths | Search engine access |
| Indexing | Index coverage, canonical, noindex | Correct pages indexed |
| Sitemaps | XML accuracy & submission | Faster discovery |
| Redirects | 301 maps, redirect chains | Clean authority flow |
| 404 Errors | Broken URLs & fix plan | Better user & crawl signals |
| Duplicate Content | Canonicals + duplication sources | Reduced cannibalisation |
| Core Web Vitals | LCP, INP, CLS review | Performance improvements |
| Mobile Usability | Responsive issues, tap targets | Mobile ranking stability |
| Structured Data | Schema validation | Rich result eligibility |
| Security | HTTPS, mixed content, malware | Trust & safety |
| Server Performance | TTFB, response codes | Faster rendering |
| Pagination | Category, blog pagination | Better indexing control |
| International Settings | Hreflang (if required) | Correct geo targeting |
| Local SEO Item | Optimisation | Result Type |
|---|---|---|
| GBP Setup | Correct categories, services, hours | Map relevance |
| GBP Content | Photos, posts, service highlights | Engagement signals |
| Reviews Strategy | Review request flow + response format | Trust & conversions |
| NAP Consistency | Name, address, phone matching | Local authority |
| Local Citations | Business listings alignment | Geo verification |
| Location Pages | City + suburb coverage pages | Local organic reach |
| Service Area Keywords | Natural integration | Local query match |
| Local Schema | LocalBusiness + Service | Enhanced understanding |
| Map Pack Tracking | Geo rank checks | Visibility monitoring |
| Local Link Targets | Community, local publications | Authority building |
| Content Component | Purpose | SEO Benefit |
|---|---|---|
| Core Service Page | Rank for primary service | Commercial visibility |
| City Service Page | Rank for service + city | Local conversion traffic |
| Suburb Coverage Page | Capture suburb queries | Long-tail wins |
| Industry Niche Page | Target niche buyers | Relevance lift |
| FAQ Page | Answer questions | Featured snippet potential |
| Blog Cluster | Topical authority | Internal linking power |
| Comparison Article | Commercial research searches | Mid-funnel leads |
| Checklist Content | Utility-based SEO | Linkable assets |
| Case Study Table | Proof & clarity | Trust signals |
| Glossary Content | Explain terms | More keywords captured |
| Authority Method | How It’s Done | Risk Level | Notes |
|---|---|---|---|
| Local Mentions | Local partnerships & mentions | Low | Relevance-first |
| Industry Links | Niche publications & directories | Low | Quality filters required |
| Linkable Assets | Checklists, calculators, guides | Low | Best long-term |
| Guest Contributions | Expert content contributions | Medium | Avoid spam networks |
| Digital PR | Pitch newsworthy angles | Medium | Great for brands |
| Broken Link Outreach | Replace dead links with better content | Low | Value-first |
| Resource Page Links | Listed on “resources” pages | Low | Relevance required |
| Competitor Link Gap | Replicate quality sources | Low | Focus on best links |
| Toxic Link Monitoring | Identify harmful patterns | Low | Prevent penalties |
| Anchor Control | Natural anchor profile | Low | Avoid over-optimisation |
| Step | Activity | Deliverable |
|---|---|---|
| 1 | Audit & baselining | Issue list + priorities |
| 2 | Keyword research & intent mapping | Keyword plan + page map |
| 3 | On-page optimisation | Improved titles, headings, content |
| 4 | Technical fixes | Indexing + speed improvements |
| 5 | Content plan execution | New/updated pages |
| 6 | Internal linking upgrade | Better crawl & authority flow |
| 7 | Local SEO updates | GBP + citations + local signals |
| 8 | Authority building | Safe link opportunities |
| 9 | Tracking & optimisation | Rank + conversion tracking |
| 10 | Monthly report | Summary + next steps |
| Deliverable | Description |
|---|---|
| SEO Audit Sheet | Prioritised tasks with severity and impact |
| Keyword List | Primary, secondary, local, long-tail targets |
| Page Map | Which pages target which intents |
| On-page Updates | Title/meta/headings/content structure improvements |
| Technical Fix Notes | Indexing, speed, schema, crawl notes |
| Content Plan | Topics + priority order + internal linking plan |
| Internal Linking Map | Suggested anchor texts & link paths |
| Local SEO Improvements | GBP actions + local signal list |
| Monthly Report | KPIs, wins, losses, next month actions |
| Recommendations | Website improvements for conversion & UX |
| Metric | What It Shows | Where It Comes From |
|---|---|---|
| Impressions | Search visibility | Google Search Console |
| Clicks | Traffic from search | Google Search Console |
| CTR | Title/meta performance | Google Search Console |
| Average Position | Ranking trend | GSC + rank tracker |
| Landing Pages | Best performing pages | Analytics |
| Conversions | Leads/sales actions | Analytics events |
| Calls | Phone lead tracking | Call tracking (optional) |
| Core Web Vitals | UX ranking signals | PageSpeed/CrUX |
| Index Coverage | Indexing issues | Search Console |
| Backlink Profile | Authority growth | Link tools |
| GBP Insights | Local actions | Google Business Profile |
| Keyword Share | Visibility share vs competitors | Rank tracker |
| Industry | Common SEO Focus |
|---|---|
| Cleaning Services | Local keywords, GBP, suburbs, service pages |
| Trades & Contractors | Service + city, quote intent, phone leads |
| Healthcare | Trust content, compliance-friendly messaging |
| Real Estate | Location pages, listings structure, internal linking |
| Hospitality | Local intent, reviews strategy, conversion improvements |
| Automotive | Service keywords, maps, quick conversion path |
| E-commerce | Category SEO, product SEO, schema, speed |
| Education | Informational content, authority clusters |
| Professional Services | B2B pages, lead quality, proof signals |
| Local Retail | Local pages + GBP + product visibility |
| Problem | Typical Cause | Fix Approach |
|---|---|---|
| Pages not indexing | Noindex, canonical, crawl blocks | Index diagnostics + fixes |
| Traffic drop | Algorithm changes, technical issues | Compare periods + isolate cause |
| No leads from traffic | Wrong intent keywords | Intent re-mapping + page upgrades |
| Low CTR | Weak title/meta | Rewrite + test patterns |
| Slow website | Heavy images, scripts | Speed plan + CWV fixes |
| Keyword cannibalisation | Too many similar pages | Merge + canonical + internal links |
| Weak local ranking | GBP signals & NAP mismatch | GBP + citations + local pages |
| Thin content | Short pages without intent coverage | Expand with structured scope |
| Low authority | No quality mentions/links | Authority plan + linkable assets |
| Duplicate content | Copied city pages | Unique city data + structure |
| City Page Component | Must Be Unique | Examples |
|---|---|---|
| Suburb Coverage Table | Yes | Different suburb clusters per city |
| Market Snapshot | Yes | Regional vs metro competition description |
| Industry Mix | Yes | Trade-heavy vs retail-heavy |
| Competitor Gaps | Yes | Local SERP observations + opportunities |
| Keyword Examples | Yes | Service + city + suburb samples |
| Local Proof | Recommended | Local reporting metrics focus (maps vs organic) |
| Internal Linking Targets | Yes | Nearby cities + niche pages |
| Roadmap | Recommended | City-specific rollout order |
| FAQ Set | Yes | Different questions by city/niche |
| Structure Order | Recommended | Reorder sections per city page |
| Timeline | Typical Focus | What Improves |
|---|---|---|
| Week 1–2 | Audit + setup + quick fixes | Indexing stability, tracking accuracy |
| Week 3–4 | On-page upgrades | CTR, relevance, early movement |
| Month 2 | Content build + internal linking | Long-tail rankings, traffic quality |
| Month 3 | Local + authority signals | Local visibility, stronger stability |
| Month 4–6 | Scale pages + refine conversion | Lead volume & consistency |
| Ongoing | Defend + expand | Sustained growth |
| Tool Type | Purpose |
|---|---|
| Google Search Console | Indexing, queries, errors, performance |
| Google Analytics | Traffic, engagement, conversions |
| Keyword Research Tools | Topic discovery, difficulty checks |
| Rank Tracking Tools | Daily/weekly keyword movement |
| Site Audit Tools | Crawl issues, broken pages, duplicates |
| Speed Tools | Core Web Vitals & performance signals |
| Schema Validators | Structured data checks |
| GBP Tools | Local insights + listing checks |
| Link Tools | Backlink monitoring |
| Spreadsheet Tracking | Task planning + deliverable logging |
| Question | Answer |
|---|---|
| What is SEO? | SEO improves visibility in search results by optimising technical signals, content relevance, and authority. |
| How long does SEO take? | Early movement can appear within weeks; consistent results typically build over 3–6 months depending on competition and site health. |
| Is local SEO different from SEO? | Local SEO focuses more on map pack visibility, GBP signals, citations, and service-area location intent. |
| What is on-page SEO? | On-page SEO includes titles, meta descriptions, headings, internal links, content structure, and relevance alignment. |
| What is technical SEO? | Technical SEO covers crawl, index, speed, structured data, sitemaps, redirects, and Core Web Vitals. |
| Do backlinks still matter? | Authority signals matter, but quality and relevance matter more than volume. Risky links can harm performance. |
| Why rankings fluctuate? | Ranking changes can come from algorithm updates, competitor actions, page changes, or technical issues. |
| What matters more: traffic or leads? | Qualified leads matter more; SEO should align keywords with buyer intent, not only chase volume. |
| Can SEO work without blogs? | Yes, service pages can rank, but blogs help capture informational queries and build topical authority. |
| Is SEO a one-time job? | SEO is ongoing because competitors, algorithms, and user behavior change over time. |
| How is SEO progress tracked? | Search Console, Analytics, rank tracking, local visibility, and conversions provide a complete view. |
| What is keyword cannibalisation? | Multiple pages competing for the same keyword; it can be fixed by merging, clarifying targets, and internal linking. |
| What is schema? | Schema is structured data that helps search engines understand content, often improving rich result eligibility. |
| What is GBP optimisation? | Optimising business listing details, categories, services, posts, reviews, and proximity signals to improve map visibility. |
| What is the biggest SEO mistake? | Targeting wrong keywords, copying city pages, ignoring technical issues, and relying on spammy backlinks. |
| Scenario | SEO Needed | Priority |
|---|---|---|
| New website launch | Yes | High |
| Website not getting leads | Yes | High |
| Local business needs map visibility | Yes | High |
| Traffic dropped suddenly | Yes | High |
| Competitive niche expansion | Yes | High |
| Only branded traffic coming | Yes | Medium |
| Content exists but not ranking | Yes | Medium |
| Many pages not indexed | Yes | High |
| Slow mobile performance | Yes | High |
| Planning city-wise pages | Yes | High |