The web development and web design are two complementary concepts to attract more and more visitor to the website. That is to say, after completing the framework of a website, a website owner must concentrate on a professional web design. However, it is crucial to give the website a professional look while working on the framework.
A good and professional look of website has many benefits. In this article, we will look at every benefit in detail. As it has been said, “First impression is the last impression.” Professional web design leaves good impression on the visitors and drives more traffic. So, let’s get started.
Advantages:
Increased Traffic:
Every website owner wants that his/her website gets unlimited traffic which increases every day. This desire of more and more traffic can be fulfilled by concentrating more over web design and the user interface of the website.
In other words, a professional web design will attract more visitors and eventually traffic will increase. A professional web design will be liked by the visitor at the first sight. This will help to spread the website reach to other visitors. As a result, traffic will increase.
Increased Earning:
If an earning platform such as Google AdSense or Adsterra is enabled on website, it can increase earning. As already mentioned, a professional web design will increase the traffic. As a result, it will lead to increase in impressions and clicks.
Eventually, the increase in clicks by the visitors will generate more revenue. Hence, by applying a professional web design, the website owners can increase their earnings readily.
Competitions:
There are always competitors present in each sector. No matter what sector you choose, there will exist plenty of similar websites as yours. You can overpower them in two ways. Firstly, by providing highest quality content to the visitors which is not available on your competitor’s website or anywhere else. Secondly, you can provide a good design along with highest quality content to create own monopoly in that particular sector.
Let’s look at how a professional web design will affect the competitors. For instance, competitor’s website has the same content as yours. In that case, web design plays an important role. A visitor and search engines such as Google and Bing will always prioritize a website with professional looking design.
In other words, anyone would choose quality content and good user interface instead of poor web design. Furthermore, a professional web design that eases the things such as navigation and scrolling will be prioritize. That is to say, if visitors will find that your website is more convenient and easy-to-use than others, they will definitely visit you rather than your competitor.
Hence, using a professional web design, website owners can overpower their competitors
Search Rankings:
It takes so much hard work to reach the #1 Google ranking. Also, it is more difficult to remain in that position for a longer time. Various search engines like Google, Bing, and Yahoo consider professional web design as a ranking factor.
To clarify, if your website is perfectly designed and provides a good user experience, there are chances that it will go up in the Google ranking. Hence, a professional web design can efficiently boost the search rankings of the website.
However, a poorly maintained website with a haphazard web design will never make it to the first page of search results. So, it is crucial to have a professional web design to reach the #1 Google rank.
Affects Bounce Rate:
Bounce Rate:
When a visitor visits the homepage of the website and immediately leaves the website, it is referred to as bounce. Also, when a visitor does not navigate through different pages of the site or does not go deeper, the bounce rate increases.
As a result of the increased bounce rate, Googlebot considers the website and its content useless. In that case, the Google ranking of the website goes down.
However, a professional web design can decrease the bounce rate of the website. A stimulating web design can impact the visitor’s mind and stimulate the visitor to navigate through other pages. Lucrative web pages will redirect the visitors to different pages and eventually decrease the bounce rate.
Hence, professional web design positively affects the bounce rate and decreases it.
Unique Identity:
Every service provider, website owner, or content creator wants to build their brand or unique identity. Big brands like Tesla, Apple, and Samsung reflect their professional look through their websites. Likewise, a professional and unique web design can help website owners to build their brands.
For instance, a unique web design of your website will aware the visitor about your branding. With the branding comes the trust of the visitors. So, a unique identity can be created by professional web design.
Along with a unique and professional web design, a unique logo is necessary. The logo will symbolize the brand or the identity of the website. So, wherever a visitor will see that logo, he/she will instantly recognize the website. A somewhat similar strategy is applied by Apple Inc.
Hence, professional web design is crucial for building brands.
On-Page SEO:
SEO (Search Engine Optimization) is as important as other factors mentioned above. A website with a good SEO score has more chances of getting at the top of Google or Bing ranking.
That is to say, a professional web design can optimize the website. Better look and usability can increase the SEO score as well as performance. A professional web design will automatically impart the On-Page SEO to every page of the website alongside the homepage.
In other words, a consistent design on every page will positively impact the SEO of the website.
Conclusion:
There are many benefits of professional web design. Some of them are described here in detail. They will help the website to perform better. The advantages are:
- Increased Traffic,
- Increased Earnings,
- Avoid Competition,
- Higher Ranking,
- Low Bounce Rate,
- Branding, and
- SEO.